Asus eyes 20% of India consumer PC market

Tech firm Asus on Tuesday unveiled a laptop series aimed at content creators as it eyes 20% share in the Indian consumer PC segment in 2022. The firm expects to grow 33% in its consumer and gaming PC business this year in the country.

“After the pandemic, the content creators segment… whether YouTube or Podcast or even traditional artists, music producers; their requirements to have a better laptop is increasing dramatically,” Arnold Su, business head, Consumer and Gaming PC, System Business Group, ASUS India, told The Hindu . As there was no ‘creator series’ in the market, customers chose gaming machines. The India market for gaming PCs is 7 lakh units, of which 30% is bought by the creators.

As per IDC’s Q3 report, Asus had achieved 16.5% market share, he said. Asus on Tuesday unveiled the ‘ProArt series’ laptop at a price of ₹1,69,990.

“This year we expect to close at 800,000 units; next year, [our] target is 1.3 million units,” he said. Leon Yu, regional director, System Business Group, Asus India & South Asia, added, “We are ... evaluating Electronics Manufacturing Services in India to [make] products and start collaborating.”