Anand Mahindra, Chairman of Mahindra Group, has invested an undisclosed sum into the digital storytelling platform for women, SheThePeople.TV.
The platform was founded by Shaili Chopra.
Mr. Mahindra has invested in his private capacity in the video platform.
"SheThePeople.TV is the go-to platform for women in India for inspiration, engagement, and is documenting the changing discourse on women in the country. The stories are currently offered in English and Hindi versions and driven primarily by video content,’’ according to a statement in its website.
The funds that have come in will help SheThePeople part-finance its expansion plans.
"Women need a space that quenches their intellectual hunger, engages, and empowers them with relatable content. With Shaili as founder possessing a solid understanding of both conventional and digital media over 15 years, I have great confidence that SheThePeople.TV will become a focal point of inspiration for tomorrow’s women leaders,’’ a released quoted Mr. Mahindra as saying.
