Industry

Amazon ramps up delivery network to enhance festive sales

FILE - This Sept. 6, 2012, file photo, shows the Amazon logo in Santa Monica, Calif. Amazon’s “Prime Day� is back. The e-commerce powerhouse will offer a bonanza of discounts during its second-annual “Prime Day� on July 12, 2016. Others such as Wal-Mart are launching their own “Christmas in July� sales to compete. (AP Photo/Reed Saxon, File)

FILE - This Sept. 6, 2012, file photo, shows the Amazon logo in Santa Monica, Calif. Amazon’s “Prime Day� is back. The e-commerce powerhouse will offer a bonanza of discounts during its second-annual “Prime Day� on July 12, 2016. Others such as Wal-Mart are launching their own “Christmas in July� sales to compete. (AP Photo/Reed Saxon, File)

E-commerce major Amazon.in has announced significant expansion of its delivery network in various parts of India to cater to the enhanced festive demand and ensure timely delivery of products to customers.

It has doubled the presence of its Delivery Service Partner network with more than 1,400 delivery stations put up in 750 cities. Last year this number was 700 delivery stations in 500 cities.

With this expansion, Amazon India now has doubled its direct delivery presence in many states, such as Andhra Pradesh, Assam, Bihar, Uttar Pradesh, Maharashtra, Gujarat, Jharkhand and West Bengal.

The Service Partner programme is one of the last mile models by Amazon wherein more than 250 entrepreneurs across the country have partnered with the company to provide local distribution services at places including tier 4 and 5 locations such as Anand, Cuddapah, Azamgarh, Kodagu, Hamirpur, Koraput and Solan.

Besides, in less than three months the company has expanded the Amazon Flex programme to 7 cities generating flexible work opportunities for thousands of persons who are into delivery of consignments. Amazon Flex allows individuals to create their own schedule and earn ₹120 to ₹140 per hour delivering packages on behalf of Amazon.

It has also expanded its Easy Ship programme which enables sellers from different parts of the country to leverage the Amazon delivery network to ship their products directly to customers seamlessly. The programme helps more than 5 lakh sellers from over 2500 cities and towns to make their products easily accessible to Amazon customers across the country.

“We have significantly scaled our delivery programmes and focused our efforts on widening the reach of our direct delivery network, enabling speed in the delivery promise for our customers and improving their delivery experience,” said Akhil Saxena, Vice President, India Customer Fulfilment, Amazon India.

“To make all of this real for our customers, we have doubled our Delivery Service Partner stations to 1400 nodes, expanded our owned delivery station network, invested in the growth and success of our ‘I Have Space’ partners, expanded the presence of the Amazon Flex program to 7 cities and enabled lakhs of sellers to be able to leverage the Amazon Transportation network to directly fulfil their customer orders,” he said.

Mr. Saxena, who declined to share any numbers, said Amazon India, along with its other distribution related programmes, was fully prepared to meet the festive demand.


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Printable version | Aug 13, 2022 7:26:10 am | https://www.thehindu.com/business/Industry/amazon-ramps-up-delivery-network-to-enhance-festive-sales/article29394734.ece