Industry

Alliance with Android to help Audi stay ahead in India

This broad partnership, which also includes companies such as Honda and Hyundai, is called the Open Automotive Alliance, and was announced at the International Consumer Electronics Show (CES) on Monday.

This broad partnership, which also includes companies such as Honda and Hyundai, is called the Open Automotive Alliance, and was announced at the International Consumer Electronics Show (CES) on Monday.  

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The alliance between Google and car maker Audi AG to develop a new information and entertainment system based on the Android operating system will help the auto-manufacturer cement its leadership position in the Indian market, according to Ulrich Hackenberg, Member of the Board of Management, Technical Development, Audi AG.

This broad partnership, which also includes companies such as Honda and Hyundai, is called the Open Automotive Alliance, and was announced at the International Consumer Electronics Show (CES) here on Monday.

On Tuesday, Audi outlined its future goals regarding this while debuting a 10.2 inch Android tablet designed specifically for in-car use. Called the Mobile Audi Smart Display, it connects to the car via Wi-Fi. Passengers in an Audi vehicle will be able to use the tablet as a remote control for the car's audio, telephone, navigation and other connected functions.

“While yes, this technology takes time to filter to emerging markets, India has always been a fast adopter of telematics. Yes, I believe that both our tie-up with Android and our technology innovation will help us [retain our leadership position],” said Mr. Hackenberg, while talking to The Hindu on the sidelines of the company’s event at CES.

Talking about the Indian market, Mr. Hackenberg pointed out that currently it was going through a ‘low phase’.

“In India, the market as a whole is a little low right now. We are happy with our performance though. Perhaps after the elections get over, things will perk up again,” he added.

“Innovation continues to be our guideline. Customers who wish to use connected services should not have to do so with huge hard drives in the trunk and so on. This is a challenge that we will gear up to face,” Mr. Hackenberg said, while addressing a press conference earlier in the day.

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Printable version | Jan 26, 2020 5:19:18 PM | https://www.thehindu.com/business/Industry/alliance-with-android-to-help-audi-stay-ahead-in-india/article5554279.ece

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