Industry

Air India’s boeing to turn billboard

Air India’s Boeing 787 Dreamliner plane with its special livery will be unveiled on World Tourism Day on September 1.
Special Correspondent NEW DELHI 31 August 2019 00:05 IST
Updated: 30 August 2019 21:57 IST

Photos of heritage sites to be put up

Air India will turn one of its planes into a billboard in the sky to showcase India’s world heritage sites and spread Prime Minister Narendra Modi’s message on promoting domestic tourism. A Boeing 787 Dreamliner plane with its special livery will be unveiled on World Tourism Day on September 1.

“We are looking at promoting tourism and celebrating India through photographs. We are preparing an aircraft which will display photos of world heritage sites in the country on the body of the plane,” Air India CMD Ashwani Lohani said. He added that if the idea is a hit, the same livery will be displayed on all its 42 wide-bodied aircraft used on international routes.

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The senior official said that this was being done to spread PM Modi’s message on Independence Day when he urged people to travel to 15 tourist destinations in the country by 2022 when India marks 75 years of freedom.

The airline will also announce a special family package to encourage tourists to plan a visit to some of these destinations.

Following the PM’s speech, travel portal yatra recently coined the slogan “pehle desh, phir videsh (“first country, then abroad”) to take PM’s message to the masses. It has also offered 15 unexplored destinations which travellers can explore on their next holiday.

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