Royal Enfield sales jump 52% to 51,320 units in March

April 01, 2016 06:01 pm | Updated October 18, 2016 02:42 pm IST - CHENNAI

Chennai, 05/07/2010:  1958 Royal Enfield. Photo: V. Ganesan

Chennai, 05/07/2010: 1958 Royal Enfield. Photo: V. Ganesan

Royal Enfield, which is part of Eicher Motors, has registered 52 per cent growth in its total sales at 5.89 lakh units for the fiscal 2015-16. The company sold 3.87 lakh units during 2014-15. 

Its exports also registered strong growth with 37 per cent increase at 11,705 units (8565 units). 

So, its total sales for 2015-16 stood at 600,998 units as against 395,437 units in 2014-15.

For the month of March, the iconic bullet maker sold 50,059 units in the Indian market as against 32,854 units in March 2015, posting an increase of 52 per cent. Exports grew by 53 per cent at 1261 units as against 825 units.

“Reaching sales of over fifty thousand motorcycles in a single month is a significant milestone for Royal Enfield. We approximately manufactured a similar number of motorcycles in 2010 that goes on to show our focus and hard work that we have put in all these years,” Rudratej Singh, President Royal Enfield said.

Royal Enfield also has been expanding its production commensurately to meet its customer’s expectations, he added.

Last month, the company introduced its 411-cc Himalayan motorcycle, built for adventure and touring in the Himalayas. The new bike, priced atRs.184,316 (on-road, Bangalore), Rs. 175,840 (on-road, Chennai), Rs.176,580 (on-road, Hyderabad), will be available across the country in a phased manner.

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