Three focus areas to boost jobs

Micro entrepreneurship, artisanship and agriculture key for job creation: R. Venkatesan

April 23, 2015 12:06 am | Updated 08:52 pm IST - CHENNAI

Micro entrepreneurship, artisanship and agriculture are the three promising areas where huge number of jobs can be created, according to Ravi Venkatesan, former Chairman of Microsoft India and presently Chairman of Social Venture Partners (SVP) India, a network of philanthropists.

Stronger focus on these three areas will go a long way in creating millions of jobs and boosting livelihoods at the bottom of the pyramid, he said while addressing TiE Chennai on Wednesday.

“Most of the activity relating to entrepreneurship is happening in big cities. It is cool to be an entrepreneur, and it is ok to fail also in cities. But the big challenge is to create entrepreneurs in small towns. A lot of work is needed to ignite entrepreneurship in these locations,” Mr. Venkatesan said.

He also stated that artisans segment offered huge potential. “No country has the same rich tradition of art and crafts like India. But the segment has not received the attention it deserved,” he argued.

Mr. Venkatesan said “the number of artisans in the country fell by 30 per cent in the past 25 years, and in the next 5-10 years, it is expected to fall by another 30 per cent. While a huge number of artisans are leaving the profession, their sons migrate to cities to work as cab drivers or delivery boys for companies such as Flipkart,” he added.

“Third area is agriculture. Though India is trying to emulate western model, we can mitigate the issue of urban migration by focusing on rural formers and improving their income levels,” he said.

He said SVP was working with orgnisations that were making good interventions in those three areas. “We have been experimenting with our models. But we want to commit ourselves strongly towards these areas in the coming years with our expansion to many cities,” he added.

SVP India, started in 2012 in Bangalore, has now its chapters in Pune and Mumbai. It will launch New Delhi chapter on October 1.

The big challenge is to create entrepreneurs in small towns. A lot of work is needed to ignite entrepreneurship in these locations.”

Ravi Venkatesan Chairman, SVP India

Top News Today

Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in


Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.