28% of social media users have anonymous profile: survey

December 10, 2020 09:49 pm | Updated 09:49 pm IST - NEW DELHI

About 28% of social media users in India have an anonymous profile or a profile without their real names, photos, and personally-identifiable information on different platforms, according to a survey by cybersecurity solutions provider Kaspersky.

The survey, conducted in November among 1,240 respondents from the Asia-Pacific region, found that almost 3-in-10 social media users in Asia-Pacific have an anonymous profile. Anonymity is being used the most in Southeast Asia at 35%, followed by India at 28% and Australia at 20%.

The platform being used the most by Indian users who want to keep their identities anonymous are Facebook (76%), YouTube (60%), Instagram (47%), and Twitter (28%), it added.

“From the initial purpose of finding and connecting with friends and families, social media has evolved and will continue to evolve in unprecedented ways. It has played a key role on how we socialise and identify with each other, but now, we have arrived at a fork in the road where virtual profiles of both individuals and companies are being used as a parameter for judgment,” Dipesh Kaura, general manager for South Asia, Kaspersky, said.

More than half (59%) of those surveyed stated that they use anonymous accounts to exercise their freedom of speech without affecting their reputation, while 53% wanted to indulge in their secret interests that they were not too keen on having their friends find out about.

Top News Today


Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.