Tayima Foods Hops On The Digital India Bandwagon With Their New Launch I’M HONEY

For the first time in India, no shop, no salesperson, no cashpoint..... just a tap on your phone screen, and take home all the honey that your heart desires! Tayima foods has taken the digital leap many miles ahead of its time!

April 19, 2022 08:35 pm | Updated 08:35 pm IST

Tayima foods recently announced the launch of its latest product I’M HONEY which is 100% raw and virgin honey sourced from the best beekeepers in Western Ghats. Thehoney has high medicinal value and comes in some of the most unique flavours. A lifestyle product, I’M HONEY, unlike your regular packaged honey, offers a new perspective to a common household sweet product like honey. The launch was in line with the digital India programme where the product was made available through no-contact retail kiosks and on Amazon.

For the very first time in India, a retail kiosk is installed with almost zero surveillance. “The idea of the kiosk is more than a selling point for us. It’s more about creating a free space for self-respect and accountability”, said Muhammed Jamsheer, co-founder of Tayima food products LLP.

Currently, the kiosks are set up in collaboration with Tentgram in their respective properties across India. However, the company hopes to expand and collaborate with more partners in the near future. The kiosk is unmanned and the product can be purchased by scanning the QR code and by making the payment.

“Having worked in Saudi Arabia for almost ten years, I witnessed how honey is a staple product in every Arab household. It’s not just a sweetener but also a wholesome product for a healthy lifestyle. With this initiative, l we hope to transform honey from a sweetener to a lifestyle product in India”, said Thahir Thaikandy, co-founder of Tayima food products LLP.

Features and benefits of I’M HONEY retail kiosks include:

The no-contact delivery lets you purchase the product without any hassle or long queues at the cash counter.

Installers are eligible for the profit shares of the products sold from their kiosk, which makes it an innovative project.

Sustainable and eco-friendly

The product will be available from 21.04.2022 at Rs 699 for 450gm at all the retail kiosks of I’M HONEY. Further, it’s available on Amazon with pan India shipping. For more information about the product and retail kiosk, visit http://www.imhoney.in/

About the company: Tayima food products LLP is an organic food brand based in Kerala. Initially started as a passion project by the founders of Tayima LLP, the company aims to bring organic and pure products devoid of chemical preservatives to the mainstream market in India. A few more products will be introduced under the brand soon after I’M HONEY.

For more videos : https://youtu.be/7PfoeXbPWg0

 (This article is part of sponsored content programme) 
0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.