• Liquidity: The best part is that gold jewellery can be converted to cash, anywhere in the world.
  • Retains its value: Unlike other financial assets, gold retains its value over a period of time. In fact, economists even say that the price of gold does not indicate its value. That’s because even if there are price fluctuations, the underlying value of gold does not really change much.
  • Provides diversification: It is always a good idea to invest in different assets to reduce the overall risk of your portfolio. Since gold moves inversely to the stock market, it is beneficial to invest in gold jewellery.