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Monday, May 13, 2013
Top media conglomerates, automobile manufacturers, consumer good companies, IPL cricket club teams, and online stores are increasingly turning to new media platforms to highlight their services, p...
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KOCHI,
Tuesday, April 23, 2013
A soft drink advertisement that portrays a Kathakali artiste breaking into a dance after consuming the beverage has triggered heated arguments on social networking platforms on the Internet....
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New Delhi,
April 9, 2013
There is a whiff of fresh air for the U.S. newspaper industry which has for long been buffeted by reports of imminent demise, and figures of drastically declining revenue. The fi...
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CHENNAI,
March 23, 2013
Just when you thought issues between Italy and India are dying down, a leaked Ford Figo advertisement depicting former Italian Prime Minister Silvio Berlusconi and a car trunk full of gagged and h...
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March 21, 2013
A write-up titled “IIPM: The B-School with a Human Face,” was published in the Delhi edition of The Hindu on September 2, 2012 as part of what was clearly marked as an “Advertisers’ Feature”...
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NEW DELHI,
January 24, 2013
To create focused awareness about right way to project women in media
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Sohra,
October 30, 2012
Geox, an Italian manufacturer of waterproof shoes, in its new advertisement claims to have tested its product "in the wettest place on earth in monsoons"
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May 18, 2012
The website onlookersmedia.com, which is into online promotion and marketing of Malayalam movies, is the brainchild of four friends
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March 6, 2012
Hostile online campaign takes some of the shine off Vedanta's promotionals.
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January 14, 2012
Automakers are desperate to sell cars to ‘millenials' — who are hardly likely to be impressed with such tired, tacky sexism.
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New Delhi,
November 16, 2011
Vice President Hamid Ansari has come out in favour of a media regulation framework, agreeing with Press Council Chairman Justice Markandey Katju that self-regulation has failed. “Collect...
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October 29, 2011
The only benefit of ad agencies coming up with annoying stuff is that they have put you off the idiot box for good.
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New Delhi,
April 5, 2013
Prasar Bharati chair Mrinal Pande stings government with criticism
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New Delhi,
March 22, 2013
“Advertising revenue is dipping even as costs are increasing”
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New Delhi,
March 7, 2013
NDTV to file an appeal in a higher U.S. court
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January 7, 2013
The GHMC is still struggling to deal with illegally erected hoardings
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October 6, 2012
If I were to seek pride in India now it would in a tiny way be part of my pride; if therewere to be disappointment and regret I must now sharethat regret, and in some oblique way accept its res...
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KOCHI,
May 18, 2012
From student politics to the world of advertisement Dominic Savio has come a long way
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February 6, 2012
Television advertisements that use graphic imagery to communicate the harms of smoking are globally effective, says survey
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January 12, 2012
Brazilian models are the new showstoppers in the advertisement industry in Kerala
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October 29, 2011
Our advertisements today can be classified as ‘The harmless and the harmful.' Strangely, there are no qualms, morals or otherwise on the part of the advertisers as it is the end that is important, and not the means.
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London,
September 15, 2011
Micro-blogging site Twitter will now allow brands to advertise in a user’s timeline, regardless of whether they follow the advertiser or not.In July 2011, Twitter launched promoted tweets,...
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