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Kochi, Wednesday, May 7, 2014

His brand of ideas

Ad filmmaker Joseph Chavara talks about his creative journey »
New Delhi, Wednesday, April 2, 2014

Supreme Court reserves verdict on government ads ahead of polls

The Supreme Court on Wednesday reserved on a petition seeking guidelines for Central and State governments on issuing advertisements in the media, highlighting the programmes, policies and achieve... »
More on advertising AND: governmentjudiciary (system of justice)political campaigns
New York, Friday, March 14, 2014

How brands create loyalty that lasts a lifetime?

Exposure to ads in childhood can lead to enduring biases that favour products associated with the ads once the kids grow up »
More on advertising AND: media
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