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New Delhi, Monday, April 20, 2015

HC issues notice to Maxx Mobilink Chairman on M S Dhoni’s plea

The court on January 22 had asked Maxx to refrain from selling any product, including mobiles, which contained or showed the endorsement of Dhoni. »
More on advertising AND: celebritymedia
Sunday, January 25, 2015

No fan could match this whirlwind

Even more than selling its product, the Havells ad campaign was a tribute to the grit and spirit of Rajesh Khanna during his last days »
More on advertising AND: Hindi cinematelevision
Sunday, December 14, 2014

The teacup and the tabla maestro

The “Wah Taj” campaign with Ustad Zakir Hussain not only engraved Taj Mahal tea on the popular imagination, it also helped the tabla to make its star space in the popular imagination »
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