Indian batting legend Sachin Tendulkar will be the event ambassador for the ICC World Cup 2011.

Calling Tendulkar the “perfect role model,” the ICC said the maestro would promote and support a variety of its initiatives for the tournament. The competition will take place in India, Sri Lanka and Bangladesh from February 19 to April 2 next year.

“There are just 100 days to go and I am really looking forward to playing in another Cricket World Cup,” said Tendulkar, who will join Pakistan's Javed Miandad as the only other player to take part in six World Cups. He added, “In terms of limited-overs cricket, the ICC Cricket World Cup is the highest level you can play, so it is always a thrill to take part in such an important and widely followed event. The fact that the 2011 event will be staged here in the sub-continent makes it even more special for me.” — Special Correspondent

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