Even as a large number of people were disappointed at not getting tickets and passes for the World Cup final, a select group of farmers were present to cheer India at the Wankhede stadium here.

In one of its kind initiative, food and beverages maker PepsiCo, which is a global sponsor of ICC, as part of its farmer engagement programme, had arranged for select farmers to watch the World Cup matches. A total of 84 farmers have already watched ICC Cricket World Cup matches played at seven locations across India while three farmers from Maharashtra got to watch the final, according to the company.

“It is a dream come true for me to watch the cricket match at Wankhede stadium. I had never imagined that I would ever watch the final match,” said Mahadev Mandave (47), a farmer from Kumathe village in Satara, Maharashtra.

Another farmer Ram Todkar (35) from Manchar village in Pune was all excited to witness the game from close quarters.

The farmers were chosen based on their commitment to delivering quality crops over the years.

“PepsiCo has always believed in developing sustainable partnerships in agriculture and this initiative is a small gesture to thank our partner farmers.

It gives us satisfaction to see the excitement on the faces of the farmers,” PepsiCo India Region, CEO (Foods) Varun Berry said. — PTI


  • It is a dream come true for me to watch the cricket match at the Wankhede: Mahadev

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