Special Correspondent

NEW DELHI: The Organising Committee Commonwealth Games (OCCG) and the Federation of Indian Chambers of Commerce and Industry (FICCI) have come together to “encourage and support the Indian business community’s involvement, marketing and promotion of Indian sports.”

A memorandum of understanding (MoU) to this effect was signed by the OCCG Chairman Suresh Kalmadi and the FICCI’s Secretary-General Amit Mitra here on Tuesday.

The two signatories will be part of the Commonwealth Business Club of India (CWBCI) to promote and market the sport and raise sports sponsorship across the globe and also market India as the preferred business partner and destination. Mr. Kalmadi is the Chairman of CWBCI while FICCI’s Vikramjit Singh Sahney, will be the co-chairman.

With FICCI coming on board, the OCCG’s marketing efforts are sure to get a much-needed boost.

“The immediate goal of the CWBCI will be to make the Queen’s Baton Relay launch programme a big success,” said Mr. Kalmadi.

Queen Elizabeth II and President Pratibha Patil will launch the Queen’s Baton relay on October 29. The baton will travel 1,70,000 kilometres during its 240-day travel besides 20,000 kilometres within the country in 100 days.

Two main objectives

Meanwhile, the two main objectives of the MoU are that the two signatories will work together to “structure the methodology and sustainable longer term road map in accomplishing the set targets and share the information of events, publications and activities of interest to the organisations and their stakeholders.”

The thrust remains on spreading the sport culture in the country through many ways including legislation, child protection and gender equality, ensure after-school sport curriculum, talent identification, schools’ network etc.

To achieve the objectives, a four-member working committee, comprising two members each from the OCCG and the FICCI will be formed. Further, to implement the objectives, a nominee each from the Ministries of Commerce and Industries, External Affairs, Tourism and Sports, Delhi Government and two eminent sportspersons will be chosen.

FICCI will provide soft training to volunteers provided by the OCCG, set up help desks, information centres at various venues and Games Village Complex, organise business networking events and conferences to promote and market the Commonwealth Games apart for providing its office space in London for two months in connection with the organisation of the Games.

More In: SPORT | Today's Paper