Mumbai: Idea Cellular will be the title sponsor for the Test series and one-day international cricket tri-series to be played in Bangladesh from January 4, 2010.

The seven-match ODI tri-series featuring India, Sri Lanka and Bangladesh and two Test series between India and Bangladesh will be known as The Idea Cup, a company press release said here.

As the title sponsor of the tournament, Idea Cellular will gain exclusive rights to branding at strategic locations at the venue of cricket matches in Bangladesh and on the trophies of both the tournaments, the release said.

The Idea Cup ODI series will be held from January 4 to 13 and the first Test match will be held from January 17 to 31. — PTI

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