Hyderabad-based PVP Group will be the franchisee owners of Hyderabad Headshots in the forthcoming Indian Badminton League (IBL), it was announced here on Wednesday.

Prasad V. Potluri, chairman of the Group, said: “We are extremely delighted with our association with the IBL. We aim to utilise this platform and will ensure that badminton in India grows and continues to produce world champions.”

Speaking on the decision to buy Hyderabad Headshots franchise Potluri said sports was an integral part of the consumption story in India. “It’s a logical expansion of our media and entertainment business to pitch for a badminton team and enter the sports entertainment business,” he said.

BAI president Dr. Akhilesh Gupta welcomed PVP Group into the “badminton family”.

The $1-million IBL is set to be launched on August 14 this year featuring six franchises and will run for 18 days. Each franchise will host a two-day leg and the League will showcase a grand total of 90 matches.

For the record, the top four franchises in the League will clash in the semifinals and the grand final will be played on August 31 in Mumbai. — Special Correspondent

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