Focus on market expansion
The Department of Coir Development in Kerala, in association with the Coir Board and the Carpet Export Promotion Council of India, will organise an expo on Kerala coir and natural fibre products at Alappuzha from February 4 to 7.
At a press conference here on Wednesday, Minister for Coir Development G. Sudhakaran said the event was part of the continuing efforts in the State to widen the market for coir products, besides transforming the character of the coir industry.
Eighty per cent of the Rs.800-crore coir export from the country was now from Kerala.
Product improvisation and market expansion programmes being undertaken by the State government held the promise of increasing the annual export of coir from the State to Rs.1,000 crore within a couple of years.
The expo, ‘Coir Kerala 2011,' would have separate pavilions for international and domestic exhibitors. It would also feature an international seminar and a buyer-seller meet.
The seminar, in which scientists, policy-makers and academicians would participate, would discuss technological and product improvisations in the industry.
“We have identified leading buyers of coir and other natural fibre products in other countries and expect nearly 80 of them to attend the programme. Over 150 buyers from other parts of the country are also expected to attend the programme and interact with coir product manufacturers and exporters from Kerala and outside,” Mr. Sudhakaran said.
The Minister said he was convinced that the coir industry had an exciting future. Among the traditional industries of the State, coir industry provided the means of livelihood to the largest number of people.
The last four years had seen the revival of coir industry's fortunes in Kerala, he said listing out the measures the government had taken to address its problems.