Chennai: ESPN-STAR Sports and Imagine OmniMedia have signed an agreement that will see the companies work together to develop, produce and broadcast the first global, reality-based football entertainment series in Asia.
Currently titled ‘Sport*Star Football’, the series will be a global hunt for the next football superstar.
Under the terms of the agreement, Imagine OmniMedia will produce the upcoming original series while ESPN STAR Sports will provide creative inputs, market and broadcast the series across its entire footprint in Asia.
In addition, ESS intends to use its matchless line-up of popular talent and extensive array of original programming to build the series amongst the fans in Asia. — Special Correspondent