Outraged over an advertisement of a cosmetic product depicting intimate details of a woman's body, the All India Democratic Women's Association (AIDWA) has sought the Centre's intervention in withdrawing the clip being shown on some television channels and internet.

In a statement issued here on Monday, the AIDWA has called for immediate action against sponsors of the advertisement for “Clean and Dry Intimate Wash”- a cosmetic product for women claiming to provide “freshness and fairness.”

“The AIDWA is deeply outraged by the visual depiction which shows the extent of the perversion of the company and the promoters of the ad. This advertisement in the name of personal care shows graphic and intimate details of a woman's body which is demeaning and derogatory to women. It also promotes racist stereotypes equating fairness with beauty,'' the statement said.

The advertisement constitutes an offence under Clause S3 of the Indecent Representation of Women's Act.