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Will Aavin rise to the occasion?

Staff Reporter
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Residents prefer Aavin milk and its products

Mysore Pa being prepared at Madurai Aavin Union to meet the demand for Deepvali festive season.
Mysore Pa being prepared at Madurai Aavin Union to meet the demand for Deepvali festive season.

From being the Festival of Lights, Deepavali has evolved over the years into a festival of sweets, which have come to occupy the centre stage.

This season ranks as the most important festival for shops selling sweets as their sales soar sky high.

Of all sweets, those sold by Madurai Aavin grab a prominent place owing to trust reposed by the public on its high quality combined with lower cost compared to other brands. But in recent months, residents here have found it hard to find Aavin sweets. Due to shortfall in milk procurement, Madurai Aavin has curbed manufacture of its much sought-after sweets. Many sweet varieties that are not available in Madurai are being sold in Chennai.

An example is the production of ‘gulab jamun' that has been halted citing “lack of demand.” Gulab jamun, which was made in Madurai Aavin alone, sold 500 kg in last Deepavali season.

Madurai Aavin made record sales during last Deepavali season. From six tonnes of sweets sold for Rs. 30 lakh in the 2009 Deepavali season, the revenue doubled in 2010 to Rs. 75 lakh for 10 tonnes of sweets.

Residents have urged Madurai Aavin to increase the supply of not only sweets but also its milk for the upcoming festival season.

Even though its milk procurement stood at 1.82 lakh a day at present, sales have been restricted at 1.35 lakh with the rest being converted into butter.

An official source told The Hindu on Wednesday that stocks of butter and ghee, which were hitherto unavailable, were being sent along with sweets to 16 Aavin parlours for the past three days.

Since Wednesday, the supply was expanded to all 65 Aavin parlours in the city. The sweets include Milk peda and Mysore pa. While ghee was being supplied in 200 gram sachets so far, stocks of 500 gm would be released next week.

The Madurai Aavin has stocks of around 210 tonnes of butter and 3 tonnes of ghee at present, the official said.

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