In an attempt to regain some of the lost image in the pollution issue, the Dyers Association of Tirupur (DAT) has come out with a slew of measures to project the ‘Brand Tirupur’ as environment-friendly.

DAT president S. Nagarajan told The Hindu that the association had applied for a ‘green tag’ status from the Swedish and Norwegian governments as the apparel products from Tirupur was presently dyed in an ‘environment-friendly’ manner. The dyers have achieved Zero Liquid Discharge (ZLD) in the effluent treatment process.

ZLD had become mandatory following a Madras High Court directive while ordering closure of all dyeing and bleaching units for polluting River Noyyal in 2011.

Once a ‘green tag’ status was obtained from Sweden and Norway, it would be easier to get similar certifications from other markets too, he said. “We are levying additional charge only in the band of Rs. 5 a kg to Rs. 7 a kg for a kg of fabric, in addition to the normal dyeing costs, for operating the effluent treatment plant that attains zero liquid discharge even though the Common Effluent Treatment Plants (CETPs) are yet to attain the optimal capacity utilisation after installing the ZLD systems,” Mr. Nagarajan said.

He said that of the 16 CETPs now running, Arulpuram and Park CETPs were operating at 70 per cent of its capacities, Veerapandi CETP at 40 per cent of the capacity, and the remaining at 30 per cent of the optimal capacities.

According to him, the Association is also trying to locate any unauthorised dyeing activities and report the same to TNPCB.