CHENNAI: They wanted consumers to pass on to others that warm, fuzzy feeling enjoyed with others. That was the mysterious `Treasure of Happiness' that was opened on Wednesday by coffee company Bru.
The Hindustan Lever flagship coffee brand conducted a contest across the four south Indian states for the best letters about a special moment experienced with someone. They received about 5,000 letters, said Herjit Bhalla, Senior Brand Manager, Bru.
Actors Suhasini and Swarnamalya did the honours, and gave away prizes to the winners of the best letters for Tamil Nadu's Bru drinkers Rajeshri, C.S. Renuka Devi, S. Gananambal Ganapathyraman and Selvi G. They won an all expense paid holiday for two nights and three days at select Taj Resorts in India with their family.
Suhasini was on the panel of judges, which included M.S. Sathyu, Anita Nair, M.T. Vasudevan Nair and Chandana Chakraborty. Suhasini said that she didn't too much attention to language or grammar. "I went for the very genuine thoughts that were expressed."