Has come via road from Mumbai, the only other stop in India
CHENNAI: The global drive against changing attitudes towards diabetes is literally that — a bus that drives around, displaying key information related to diabetes. Novo Nordisk’s ‘Changing Diabetes’ bus is in Chennai, anchoring on the shores of the Marina near Gandhi Statue from Tuesday to Thursday.
The big bus (60 feet long) tells the story of diabetes, providing information on the management and available modern treatment facilitation.
The bus also opens out into a conceptual Diabetes Village, turfed out in the company’s blue, where visitors can take blood sugar and treadmill tests and relax with a cup of natural fruit juice.
As part of a world-wide tour, the bus has come, via road, from Mumbai, the only other stop in India.
After its three days in Chennai, the bus will be put on a container and shipped to Korea.
What with the prevalence of diabetes in India assuming alarming proportions (currently 40.9 million and estimated to grow to 80 million by 2025), there is an imperative need to draw serious attention of Indians to diabetes and modern treatment modalities according to Melvin D’Souza, regional managing director, Novo Nordisk India.
The bus introduces visitors to the United Nations’ call for change at the global level and other international activities on the diabetes front.
The intention of working with the youth is to encourage a healthier diet and regular exercise from an early age, fighting obesity and thus preventing diabetes.