"Quality is more important than advertising. If the product does not have quality, rigorous advertising could kill it."

"All it takes is an idea to change your life." Cliche it may be, but this phrase has a keen believer in the CEO of the Idhayam Group of Companies. A thorough salesman, V.R. Muthu is always on the look out for novel ideas. You never know from where an idea may spring upon you, he says. Mr. Muthu, who was in Coimbatore for the inauguration of the Business Line Club at Sri Krishna College of Engineering and Technology, spoke to Anasuya Menon on his business mantras and customer relations. He also has a few tips for aspiring businessmen.

"I am a trader, business is my duty, my shop is my temple and customer is my God. This should be a prayer for every businessman," he says. Ask him what keeps him in his business and he answers confidently, "If you do what you love, you wouldn't have to work a day in your life."

Born into a business family, Mr. Muthu did not have much of an option but get into the family business. "Unlike the youngsters of today, business opportunities were brighter in those days," he observes.

A businessman should always be conscious of the quality . Rigorous advertising too would hold good only if the product is good, he says. "But, quality is more important than advertising. If the product does not have quality, rigorous advertising could kill it."

He also spoke about the latest marketing concept of oil pulling adopted by Idhayam. The practice of doing oil pulling (rinsing the mouth with oil by swishing it) for 20 minutes every day is believed to cure glaucoma and will never cause gum infection, he points out. "The idea has become a great success and the public has accepted it."

Oil pulling

Aravind Eye Hospital has tied up with the Idhayam Group and they have started campaigning in Pondicherry for testing glaucoma patients by prompting them to practise oil pulling.

Mr. Muthu believes that good customer relation is very important for a businessman. "As far as a businessman is concerned, customers should keep coming back to them. If customers are satisfied with the product, the product will be a success."

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