The rain gods may have played spoilsport with shopping plans, but stores in the city are upbeat as the season sales reaches a peak with the countdown starting for D- day. Besides festival must-have's including clothes and crackers , ethnic wear, diamond jewellery and home appliances rank among shopper's top purchases this year.
Textile sales in the city remains unaltered according to textile bigwigs. Roshan, Chief Manager of Sarathas, Tiruchi says sales have been progressive. “In fact there has been an inclination in sales and the crowds have only swelled.” While women continue to be wooed by new entries in the market, ethnic wear and branded clothes are increasingly preferred by men, he reveals.
Where white goods are concerned, refrigerators and washing machines are ruling the roost, thanks to attractive offers by stores in the city. S. Vishwanathan, Branch Manager, Viveks, Tiruchi says this year's Deepavali sales has bettered the last two years, with LEDs driving the sales of household appliances. While demand for electronic gadgets and small kitchen appliances are going up, there is a noticeable decline in demand for ordinary television sets, according to Mookapillai of Mangal and Mangal.
Jewellers in the season hail the Deepavali season as demand for gold reaches a new high. Purchase of gold jewellery has not accelerated this year but store mangers reveal that there has been an increase in the market for diamond this festival season. For Kalyan Jewellers despite lack of special offers, this year's sales paints a brighter picture. “Lightweight gold jewellery is a favourite among newly married couples celebrating ‘thala deepavali',” says Harirama, branch manager.
Crackers and firework sales have been dampened by the rains and a fifteen per cent price rise. But R.Subramaniam, Branch Manager at one of the outlets of Chinthamani that has set a target of one crore this year, is pinning his hopes on last minute sales.