The need to safeguard the image of the Nilgiris tea was emphasised by the Executive Director, Tea Board, R. Ambalavanan, while presiding over a Quality Upgradation Programme (QUP) jointly organised by the Tea Board and the United Planters Association of Southern India-Krishi Vigyan Kendra (UPASI-KVK) at Ebbanad, near here, on Tuesday.
Urging the small tea growers and tea manufacturers to be constantly quality conscious, he said that in order to ensure transparency the latter should only use the e-auction platform. This will help the growers get fair prices for their produce.
Pointing out that periodical pruning of tea bushes will be of considerable help in maintaining quality, he said that during the coming months when the yield will be heavy, the small tea growers should give more importance to quality than quantity.
Due to various factors the quality of tea grown in Ebbanad and surroundings had been a source of concern. However, things have started improving. There was a marked change in the attitude of the growers. They should go in for mechanisation to combat labour shortage.
The Subject Matter Specialist, UPASI-KVK, G. Ramamurthy also spoke.
Mr. Ambalavanan also participated in a tea harvester machine demonstration and the annual general meeting of the Anikal Mariamman Small Tea Growers Society