With tea increasingly playing a crucial role in promoting tourism in some parts of the Nilgiris, Gudalur has stepped in with a significant contribution.
In order to attract tourists who are either visiting the place or passing through, the Woodbridge Tea Factory located on the Gudalur-Kozhikode road has opened a Tea Museum.
The Executive Director, Tea Board, R. Ambalavanan, who declared open the museum recently toldThe Hinduhere on Friday that it was a commendable private sector initiative.
Pointing out that promotion of tourism through tea or development of the latter with the help of the former cannot be done by the government agencies alone, he said that the role of stake holders is extremely significant.
Stating that the Tea Board will not be found wanting in encouraging such initiatives, he said that the aim of the factory in establishing the museum was to familiarise visitors with various aspects of tea particularly its origin, the different varieties available including the speciality teas and the process adopted to manufacture them.
Special emphasis would be on the health benefits of consuming tea. He expressed the confidence that in a matter of time members of the younger generation, who now prefer other beverages, would be drawn to tea.