‘Tap marketing potential for tribal products’

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The Project Director of Hill Area Development Programme, C. Samayamoorthy (right), releasing a book on ‘Tribes of The Nilgiris’ in Udhagamandalam on Thursday. –
The Project Director of Hill Area Development Programme, C. Samayamoorthy (right), releasing a book on ‘Tribes of The Nilgiris’ in Udhagamandalam on Thursday. –

Special Correspondent

Book on ‘Tribes of The Nilgiris’ released

Udhagamandalam: The need to tap the potential for marketing tribal products within the Nilgiris was emphasised by the Project Director, Hill Area Development Programme (HADP), C. Samayamoorthy, here on Thursday.

Releasing a book, Tribes of the Nilgiris brought out by the C.P.Ramaswami Aiyar Foundation and launching the ‘Green School Initiative’ of the C.P.R.Environmental Education Centre (CPREEC), he said that since the Nilgiris was a popular vacation destination the scope to sell the handicrafts of various tribal communities was considerable.

Stating that the main objectives of the HADP were eco development, eco preservation and eco restoration, he said that it could be approached for funding useful environment related projects.

In a number of ways the HADP was helping tribals take up economic activities.

He asked the tribals to make optimum use of the Tribal Transit Centres at Kotagiri and Pandhalur.

Pointing out that the lifestyle and characteristics of the Badagas of the Nilgiris were unique in many ways, he said that since they were yet to be properly documented, there was a proposal under the HADP to bring out a book. The Green School Initiative would help further the cause of the environment.

The Director, C.P.Ramaswami Aiyar Foundation, Nanditha C. Krishna, said that proper documentation of tribal culture was of paramount importance as many of their traditional practices were disappearing.

In addition to books, the Foundation would come out with compact discs on various tribal groups.

Stating that the CPREEC has developed a system for Indian schools to monitor their environmental performance on a monthly basis, she said that the Green School Initiative which was an innovative scheme for schools was user-friendly and totally voluntary.

The monitoring system would help the schools set environmental standards for the students and thereby educate the community.

Pointing out that it was being launched in Udhagamandalam first, Ms.Krishna said that it would shortly be extended to Chennai, Bangalore and Hyderabad.

The Chief Educational Officer, S.R.Sivagnanam, said that efforts were on to enhance awareness about the importance of green cover among the students.

The author of the book and Research Officer, C.P.R.Institute of Indological Research, Chennai, G.Balaji, spoke.

The Head, Biodiversity Conservation Education, CPREEC, T. Sundaramoorthy, welcomed the gathering.




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