To help education institutions and alumni engage effectively for the benefit of various stakeholders concerned, Saviance Technologies, an education management software company, is reaching out to colleges with its ‘Alumni Consulting Practice.’

Focussing on alumni relations for the last five years, the company has been involved in facilitating alumni relations in some institutions, which includes developing websites for them, and organising the ‘Alumni Leadership MasterClass’ to help them use their alumni in a better way.

The ‘alumneye,’ a national newsletter on alumni affairs in the country, is also part of the efforts of Saviance to showcase the activities of alumni in various institutions.

The first issue of the newsletter was released at an ‘Alumni Leadership MasterClass,’ held at PSG Institute of Management and hosted by the PSG Management Alumni Association (PSG MAA), here on Thursday. The class was attended by representatives of business schools and a few engineering colleges who were interested in taking the alumni-institution linkages forward.

Chairman of PSG MAA, D. Madhan Mohan, told The Hindu that the association organised the MasterClass to help take their own activities forward and also other institutions realise the importance of being connected with their alumni.

“MAA is 12 years old and has nearly 3,000 members. With the tips we gain from MasterClass, we plan to introduce more activities for the alumni and the students too. The alumni cell will function more effectively in this regard to enable us look beyond mere reunions. To sustain the activities it is necessary to focus on the students rather than on the alumni. The final year students will be briefed on the alumni activities and will be encouraged to stay connected to keep the database alive,” Mr. Mohan said.

Joseph John, Advisor, Saviance Technologies, said though the alumni are the brand ambassadors of institutions, their value was not being recognised by many institutions.

“A right mix of awareness, nostalgia, networking, and growing affluence of Indians, is going to make alumni-institution bond stronger in the coming days. Though alumni have a role to play in sustaining this, the institutions have a greater role to play in nurturing this bond when they are students,” he said.

Elaborating the MasterClass that has trained representatives from 126 institutions so far, he said the sessions were focussed on making the institution representatives aware of managing different generations of alumni through effective use of technology, building and maintaining database, branding the alumni association, and managing all activities by setting up a fully functional alumni cell in the institute. Last but not the least, the effective use of social media was also stressed.