Staff Reporter

Chennai: Aircel, one of the cellular service providers in Tamil Nadu, has signed up actor Suriya as its brand ambassador.

Choosing to go for a celebrity with synergistic attributes as that of the brand, Aircel identified Suriya, "known for his versatility and brilliance in acting and one of the leading film stars in south India."

Aircel promises surprises in the offing aiming at youth, a key growth segment. It hopes that the association with Suriya will help to build its brand as one reliable and aspirational for the youth.

K.V.P. Baskar, CEO Aircel, said "Aircel and Suriya will be a winning combination. This association will help us create a distinct and a brand par excellence."

Aircel has its presence in West Bengal, Orissa, Assam, North East, Jammu and Kashmir. It is focussed on expanding its services to 10 more new circles by the end of 2006.