Students' business acumen to the fore

Staff Reporter
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future managers: Professors K. Nigama and K. Suresh, evaluating a team at Bharathidasan Institute of Management in Tiruchi.
future managers: Professors K. Nigama and K. Suresh, evaluating a team at Bharathidasan Institute of Management in Tiruchi.

Conceptualised as a forum to innovate and apply business knowledge, E-xpressions, an exhibition on e-business plans presented opportunities for first year students of Bharathidasan Institute of Management (BIM) earlier this week to step into the shoes of managers, consultantsand entrepreneurs.

In the final project of e-business plans in the e-business course in third trimester, the students were required to come out with proposals for e-business ventures and drawing up a plan to turn concepts into reality. The plans featured a description of the business, E-business goals and objectives/model, audience analysis/target market, market research, implementation schedule, infrastructure requirements, site evolution plan, logistics, complete financials and exit strategy.

Students used models, charts, games and audio visual aids, to explain their business proposals. Some had launched their websites which won the attention of the audience.

The e-business plans included an online library, online bike rentals, e-learning solutions, online shopping discussion forms, service request portals, online house keeping systems, and SMS update systems. The event, a brainchild of Professor Nigama, course instructor of e-business at BIM, made for an enjoyable learning. E-business course, said Mr. Nigama, aims at establishing an understanding of the new rules of business, the current and future trends, and opportunities with exposure to both theory and practice. Students can explore them and understand the limitations and issues.

The business plans at the event inaugurated by N Bala Baskar, Director, BIM, were evaluated by G Ramakrishnan, General Manager – Outsourcing, BHEL; V. Vasudevan, GM-Planning, and S. R Govindarajan, Additional General Manager, Business Excellence, along with Mr. Nigama, and other professors V. P. Sriraman, K. Suresh, and K. Nitin Harindran

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