Spirit of competitiveness prevailed among participants for most part of the concluding day of Crescita Aarohan, the annual conference of Bharathidasan Institute of Management (BIM) recently.

The Grail, an awaited event, witnessed a battle among four teams to come out with convincing business plans. Each idea was not only convincing for entrepreneurial breakthrough in market, but also had societal cause. After the vigorous query round, Team Rainmakers from Jamnalal Bajaj Institute of Management Studies won the B-Plan for its ‘Kisan-Samruddhi’, and Team Revivers from Great Lakes Institute of Management came next with its ‘F5 Mobiles’.

In the BIM-Quest, the quiz competition, there were questions from various subjects including movies, television shows, beauty products, and fashion statements for teams from reputed B-Schools across the country. Conducted by Avinash Mudhaliyar, the show that turned informative and entertaining as well, witnessed IIM-Bangalore emerging as winners.

According to the organisers, the minds of budding managers were conquered by the plethora of management concepts ranging across disciplines. S. Vaidhyasubramaniam, Dean - Planning and Development, SASTRA University, discussed his view of Indian economy. As concluding speaker of Crescita ’13, he delivered a speech on ‘The Indian Story’. Sans power points, he kept the audience engaged with practical examples.

Launch of ‘e-Zet’, a magazine by the HR club of BIM, Zetetica, featuring a compilation of the latest trends in the industry with an equal contribution from the students, marked the valedictory session. Vice-Chancellor of Bharathidasan University K. Meena launched the magazine, in the presence of A. Nagarajan, Director of Bharathidasan Institute of Management, and MuthuKumar Thanu, CHRO Tafe Ltd. Chennai; and S. Sundar, Chairman of Crescita. Earlier in the day, Vikas Gupta, founder & Director, 9.9 Mediworx Pvt. Ltd, illuminated his speech on ‘Role of Marketing in tiding over the Economic Crisis’ with shades of grey in marketing and how the interpretation of these shades makes a difference in the Corporate Scenario. He dispelled the myth that marketing was not just glitzy glamour, giving it a new definition: pursuit of happiness, and touched upon the very essence of marketing and its contribution to stimulate demand.

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