Company looking to sell product to the users directly
It does not sound like tractor. Nor, does it look like one.
To enable small farmers adopt mechanisation, the solution is also now available in a small size.
Mahindra Yuvraj 215 tractor with rotavator from Mahindra Samriddhi of Mahindra & Mahindra was handed over to Tamil Nadu Agricultural University (TNAU) at the Agricultural Machinery Research Centre on Wednesday for field-testing, demonstration and promotion of mechanisation in intercultural operations of different crops.
The small, fuel-efficient tractor with a speed of 25 kmph, 15 HP, and haulage capacity of 1.5 tonne, is far removed from the conventional tractors in terms of size and use.
Handing over the tractor to P. Murugesa Boopathi, Vice-Chancellor of TNAU, Sudhir Shah, General Manager (Marketing – Special Projects), Mahindra Samriddhi, said while the conventional tractors were used for preparatory and sometimes harvesting operations, this tractor was designed to be used in post-planting operations such as weeding and crop spraying.
“Yuvraj is not a tractor. As an attempt to introduce mechanisation to small and marginal farmers, it is seen as an agent of social change. The university is the ideal link because scientists are the one who interact with the farmers regularly. Also, when the tractor reaches the farmer, the feedback will help us to come out with other implements,” he said.
Tamil Nadu was the third State after Gujarat and Maharashtra where the tractor was being tested.
It was launched in the other two States after being tested by farmers for nearly 200 hours.
Here too, the same procedure would be followed before the commercial launch of the product.
The company was looking to sell the product to the users directly.
The testing would be done as part of the memorandum of understanding the university signed recently with the company for promoting agricultural education and research.
S. Gandhimathinathan, Deputy General Manager, Mahindra Samriddhi, said in the last 50 years and even with 20 companies manufacturing tractors, there was a large gap in the number being manufactured and agricultural families owning them.
“Tractors are sold as an engineering product to a customer, and not like an agricultural input to a farmer. This is because there is no synergy between engineering and agronomy. This should be addressed so that mechanisation solutions are provided to the farmers,” he said.
Mr. Boopathi said the 100 per cent mechanisation that had been achieved in rice – from sowing to harvest – should be extended to other crops too.
“There is a need for mechanising the operations involved in sugarcane cultivation. Mahindra should adopt a model farm at the Sugarcane Research Station at Cuddalore and introduce mechanisation for all operations,” he said.
50 per cent subsidy
The tractor, priced at Rs. 2.15 lakh, was expected to get a subsidy of 50 per cent.