P.V.V. Murthi

Sangeetha won the Airtel SaRee Ga Ma contest

VELLORE: Sangeetha of Vellore, an amateur stage singer and housewife, who won the Airtel SaRee Ga Ma contest conducted by Bharti Tele-Ventures that provides the broadband, fixed telephone and cell phone services for Airtel, won the 50,000-colour RmKv silk sari on Friday.

Ashok Rajashekar, General Manager - Operations, Airtel Broadband and Telephone Services, presented her the Rs.50,000 sari at a press conference held at Hotel Darling Residency. The woman sang `Anbenra Mazhayile' from the Tamil film Minsara Kanavu, the song which won her the prize, at the function.

Ms. Sangeetha was selected from 10,000 of Airtel's fixed line customers who took part in the Airtel Dial 1280 festival quiz and song competition.

The contest required a person to dial 1280 on an Airtel landline, sing a song as many times as possible and answer the questions asked. The final attempt at singing was considered for the rating. Ms. Sangeetha, who did not answer even a single question, scored the highest number of points doing what she did best - singing.

Mr. Rajashekar said the contest aimed at developing the relationship between the company and its customers.

The company had a 2,75,000-strong fixed line customer base and about 75,000 broadband customers in Tamil Nadu and Pondicherry.

In Vellore, it had 4,000 fixed line subscribers. It provided the fixed line and broadband services through 13 towers located in Chennai, Coimbatore, Tirupur, Erode, Salem, Madurai, Tiruchi, Tuticorin, Tirunelveli, Vellore, Hosur, Nagercoil and Pondicherry.

"The location of our services is more a business strategy, and we are following the guidelines laid down by the Telephone Regulatory Authority of India," said Mr. Rajashekar, when asked why the company was concentrating only on urban areas and leaving out the villages.