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"Help make India tobacco-free"

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RECEIVING RECOGNITION: Governor S.S. Barnala presenting the M.S. Swaminathan Award for Environment Protection-2006 to Y.C. Deveshwar, Chairman ITC (left), in Chennai on Tuesday. M.S. Swaminathan, chairman, MSSRF, is seen third from right. Photo : M. Vedhan
RECEIVING RECOGNITION: Governor S.S. Barnala presenting the M.S. Swaminathan Award for Environment Protection-2006 to Y.C. Deveshwar, Chairman ITC (left), in Chennai on Tuesday. M.S. Swaminathan, chairman, MSSRF, is seen third from right. Photo : M. Vedhan

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Media should educate masses on environment protection: Barnala Provide alternative jobs to those in tobacco industry: Swaminathan

  • Media should educate masses on environment protection: Barnala
  • Deveshwar is the "Zubin Mehta" of corporate sector: Swaminathan

    CHENNAI: Agriculture scientist and Chairman of the National Commission on Farmers M.S. Swaminathan has appealed to ITC Chairman Y.C. Deveshwar to help "see a tobacco-free India".

    He was presiding over a function held to present the Rotary Club of Madras East award, instituted in his name for environment protection-2006, which was presented to Mr. Deveshwar by Governor S.S. Barnala.

    Prof. Swaminathan showered praise on Mr. Deveshwar for his leadership qualities, especially in the areas of technological, ecological and management upgradation.

    Describing Mr. Deveshwar as the "Zubin Mehta" of the corporate sector for efficiently conducting and steering the company with leadership qualities, Prof. Swaminathan said "we must see a tobacco-free India in the next 10 years." At the same time, alternative employment must be provided to those engaged in the tobacco industry.

    Major role

    Speaking on the occasion, Mr. Barnala said the media could play a major positive role in educating the masses on the importance of environment protection. "Print as well as visual media can report on environmental issues on a regular basis positively and not negatively," the Governor said, heaping praise on the ITC's commitment and contribution to the development and regeneration of the nation's social and environmental capital. "The company's dedicated performance has ensured that all its units excel in the fields of safety, occupational health and environmental performance. It is heartening to note that the company has retained its position as a water positive corporation for the third successive year", Mr. Barnala said.

    With the ITC now making significant progress towards becoming a carbon positive and zero solid waste company, Mr. Barnala congratulated Mr. Deveshwar for his concern towards environment and for being honoured with an award instituted in the name of Prof. Swaminathan, an internationally acclaimed agriculture scientist.

    After receiving a citation and a plaque to mark the award, Mr. Deveshwar said though he had received several national and international awards, he took greater pride in accepting this award as it was instituted in the name of Prof. Swaminathan. Mr. Deveshwar urged the media to play a positive role to highlight the success stories of environment protection and not to indulge in sensationalism.

    C.K. Ranganathan, Chairman and Managing Director of CavinKare, said the company took great pride in co-sponsoring the award. M.S. Ravi, President, Rotary Club of Madras East, gave an account of the activities of the club. M. Srinivasan, Chairman of the Rotary Award Committee, explained the salient features of the award.

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