Staff Reporter

Chennai: Nokia India on Friday launched its nationwide ‘Take-Back’ initiative in the city, as part of which it is asking mobile phone users to drop their handsets and accessories that are beyond repair, at any one of its recyclable bins kept at Nokia Priority Dealers or Nokia Care Centres.

Actor-dancer Shobana rolled out the programme by dropping in a handset in the recycle bin. The items so collected would be recycled and used in the making of other utility products, including park benches and kitchen utensils.

Nokia’s environment-friendly initiative was initially launched on a pilot scale in January, starting with Bangalore, Delhi, Gurgaon and Ludhiana. From July around 15 cities will be part of the programme where 1,300 Nokia Priority Dealers and Nokia Care Centres will house the bins. To every mobile dropped, Nokia promises to plant a sapling, for which it has joined hands with Chennai-based non-governmental organisation Ahimsa and Rotary Bangalore Midtown.

Talking about the other environment-friendly initiatives Nokia has been implementing, Mr. Bakaya said that in keeping with smaller phones the mobile maker was even making smaller and smarter packings. “We have introduced smaller guide books and recyclable material are used in packaging… all this translates to eco-efficiency.”

Actor Shobana commended the efforts of the mobile maker. “There is no ulterior motive to this programme. It is a beautiful and green campaign,” she said.

One could also locate the closest Nokia mobile waste collection point by SMSing ‘Green’ to 5555.