PSG Institute of Management will launch the ‘Gift of Literacy’ campaign here on August 15 to mobilise books, magazines, novels, and audio-visual learning resources that can be used by students from standards I to Plus-Two. Students of the institute will visit residences and educational institutions to collect the same from residents and students.

Book donation drop boxes will be placed in various locations to enable people contribute for the campaign.

The initiative is for a month and will end on September 15.

Books collected will be segregated and distributed to schools on October 13 (Saraswathi Pooja) and to help the needy children studying in Government and Government-aided schools but also enrich the libraries in these schools.