Price rise fails to deter last-minute Deepavali shoppers in Erode

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Festive mood: Shoppers turned up in large numbers to make Deepavali purchases in Erode on Sunday. —
Festive mood: Shoppers turned up in large numbers to make Deepavali purchases in Erode on Sunday. —

Karthik Madhavan

Payment of bonus, discount offers by large stores and absence of rain enthuse buyers

ERODE: People thronged the market place in Erode on Sunday, eager to complete their Deepavali shopping before the festival on Monday.

Right from the morning, people began tricking in for purchases in ones and twos and by afternoon Brough Road, Nethaji Road and RKV Road were full of shoppers.


There was hardly any space to walk on, as small-time operators with makeshift structures had occupied whatever space they could find.

On cots that could be folded, the vendors, to make the most of Deepavali eve, were selling footwear, belts, kerchiefs, shirts, dressing accessories for men and women, and a few other items.

At big establishments, the crowds were getting bigger as the day wore on.


A few shops selling branded wear had offered discounts to woo customers.

Shopkeepers said the number of shoppers had increased over the last couple of days because workers who had received the weekly payment on Saturday evening had turned up for Deepavali purchase.

They said that the other reason was that many industries had also given bonus after talks with workers’ unions.

More money in the workers’ hands had reflected in the shopping trend.

Absence of rain also played a role in more number of people turning up for shopping at the last minute.

The shopkeepers here said that fortunately for all of them, the skies had not opened up in the last few days.

The shopping trend of Saturday and Sunday seemed to belie inflation and price rise.

For, in the past few months the textile industry here had taken a beating on account of rise in yarn prices, slump in export market and Pollution Control Board’s action against erring dyeing and bleaching units.

The industrialists did not have business and the workers went without work.

But all that seemed to have changed in the last couple of days. And, at the vegetable market the prices seemed to favour the buyers.

Vendors said compared to last week, the price of vegetables had come down.

The prices of tomato, carrot, beans, snake gourd, radish and chillies have come down.

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