Collector R. Kirlosh Kumar on Friday flagged off a campaign van for creating awareness of “Ajeevika” scheme being implemented as part of the Tamil Nadu Rural Livelihood Mission.

According to S. Paulraj, Project Officer, Mahalir Thittam, the primary objective of the scheme was poverty alleviation through economic empowerment. The poor, particularly women, would be brought under SHGs and taught life skills.

More In: TAMIL NADU | NATIONAL