Policy to focus on inter-State promotion of tourism

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N. Suresh Rajan
N. Suresh Rajan

T.S. Shankar

It is expected to be announced in mid-September

CHENNAI: The Tamil Nadu Tourism Department’s new policy, expected to be announced in mid September, will focus on inter-State promotion of tourism, establishing linkages with other related departments and encouraging sustainable eco and budget tourism.

Detailing the focal points of the new policy initiatives, Tourism Minister N. Suresh Rajan told The Hindu that the policy would not only place Tamil Nadu prominently on the global tourism map but also help the State to make an impression among tourists in the country.

“The Tourism Department has received feedback from the Heads of Departments of various colleges and educational institutions, which have Tourism as a curriculum, hoteliers and travel-trade”, the Minister said. The meeting was held in the presence of the Tourism and Culture Secretary, T.S. Sridhar, and Director of Tourism M. Rajaram.

Big push

The Minister noted that a major component of the tourism initiative was to give a big push to ‘bed and breakfast’ accommodation to attract more budget tourists. “We are giving cosmetic touches to the draft policy, which will be announced in mid-September.”

The department has identified 121 such homes, most of them in Chennai, and is preparing a new set of broad guidelines.

Revised guidelines

Under the revised guidelines, a minimum of six-rooms has to be there and the Tourism Department will certify these home stays.

The department would not interfere in the tariff to be fixed for the Bed & Breakfast since it could vary from one home to another along with the amenities provided, the Minister added.




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