Tamil film industry is witnessing a trend of new films using old titles
CHENNAI: The Tamil film industry seems to have been gripped by the charm of yesteryear movies.
First it was the remix of the evergreen numbers, when nearly every movie that hit the screens had one of the old songs with remixed score.
Around the same time, many movies jumped on to the remake bandwagon and a few such as ‘Naan Avan Illai’ and ‘Billa’ managed to make it big.
Trend of new films
The industry is now witnessing a trend of new films picking up titles of yesteryear movies.
Films such as ‘Nam Nadu,’ ‘Polladhavan,’ ‘Anbe Vaa’ and ‘Rajathi Raja’ were released in quick succession, while movies including ‘Vettaikaran,’ ‘Padikathavan,’ ‘Ayirathil Oruvan,’ ‘Deiva Magan,’ and ‘Ulagam Sutrum Valiban’ are in the making.
‘Marmayogi,’ the title of much-hyped movie starring Kamal Hassan, was picked up from the MGR-starrer made in 1951.
For Kamal Hassan, though, titling the movie has got nothing to do with the trend. His earlier movies ‘Sathi Leelavathi’ and ‘Apoorva Sahodarargal’ drew inspirations from the titles of yesteryear movies and were runaway hits and acclaimed for their liberal doses of hilarity and characterisation.
“Remakes are made in an attempt to recreate the magic of those movies that were popular. There are scores of old movies that were made with amazing directorial intelligence backed by strong storyline.
These are the movies that the younger generation missed and are brought by introducing new flavours. Same applies for choosing old titles,” said director Selva, who remade ‘Naan Avan Illai’ and now is wielding the megaphone for its sequel – ‘Naan Avan Illai -2.’
Old titles add appeal
Titles of old movies that did well at box-office could be used for new movies as they add appeal and help in reaching the audience quick, he said.
But, according to director Vetrimaran, the key criterion for choosing the same title must be an apt storyline.
The director of Dhanush-starrer ‘Polladhavan’ says the title for that movie was chosen only because it was Rajinikanth’s blockbuster and did not have any similar storyline.
“I would not like to do the same mistake again. I feel it is unfair to ride on the popularity of old movies by just choosing the same title. If the story demands the same name, one could go for it. But there are a lot of movies these days that pick up popular titles and market them. It does not always work.”
Actor-director K. Bhagyaraj has shelved his initial plans to name his son’s forthcoming movie as ‘Pudhiya Varpugal,’ the title of the movie in which he made a debut as hero, and is on the look out for a new title.
‘Guru Sishyan,’ a movie with Sathya Raj and Sundar C. in the lead, has different storyline from its yesteryear namesake.
“But the story demanded such a title, we short-listed 50 titles, finally we used the old one. Also the movie is 20 years old and we are not exploiting its popularity,” said its director Sakthi Chidambaram.