The New Generation Media Corporation will launch its 24-hour Tamil news channel ‘Puthiya Thalaimurai' on Wednesday.

On the philosophy of the channel, R.P. Sathyanarayanan, managing director, ‘Puthiya Thalaimurai', says “Our channel will operate as an unbiased news channel, primarily for the budding, young generation. Truth will be our motto.” The channel, which uses High Definition technology, will be available across the country in all platforms — cable and satellite.

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