R. Vimal Kumar

Tirupur: The creativity-starved Tirupur knitwear cluster is all set to get rejuvenated as NIFT-TEA College of Knitwear Fashion, promoted by Tirupur Exporters Association, plans to set up a modern design studio at an outlay of Rs. 3 crore.

NIFT-TEA Institute chairman Raja Shanmugam told The Hindu that the project was aimed at helping the industry develop creative designs and thereby offer solutions to its customers, instead of solely dependent on the designs provided by the foreign buyers.

“Creation of own designs will give a brand image for the cluster here and help the exporters to widen their customer base at a quicker pace,” he said.

The institute had chalked out plans to raise 50 per cent of the total project cost as subsidy from Technology Upgradation Fund (TUF) scheme and the remaining as contributions from the industry. “We have recently submitted a professionally drafted proposal to the Union Ministry of Textiles seeking their assistance to expedite the release of financial assistance towards the project from the corpus created under the TUF scheme,” Mr. Shanmugam said.

The 10,000 sq ft studio would come up on the new administrative block of the NIFT-TEA college with an art laboratory, pattern generation room, sampling unit and creative-design studio embedded in it.


In addition to the studio project, the institute had also drawn a plan to float a Special Purpose Vehicle (SPV) to popularise ‘lean manufacturing practices' for improving efficiency of micro, small and medium enterprises in the Tirupur knitwear cluster by reducing wastages.

“For this scheme, we are planning to enter into a Memorandum of Understanding (MoU) with the Ministry of Micro, Small and Medium Enterprises, Government of India,” Mr. Shanmugam added.