Special Correspondent

CHENNAI: Creating more consumer awareness clubs in schools and colleges and training self-help groups in consumer protection activities are among the steps being taken by the Government to provide quality products to consumers and prevent traders exploiting the public.

Presiding over the Consumer Rights Day, organised by the Civil Supplies and Consumer Protection Department here on Wednesday, Food Minister E.V.Velu said that last year the Government started 500 clubs in schools and colleges, and this year, 500 clubs would be started in 15 schools in each district. A short film on consumer protection was being produced by the Government at a cost of Rs. 39 lakh. It would be released soon.

These measures were taken as consumers were still not aware of their rights and they were being “exploited” by traders.

Electricity Minister Arcot N.Veerasamy released a consumer guide, containing the rights of consumers and steps to redress their grievances.

Principal Commissioner and Commissioner of Civil Supplies and Consumer Protection L.N. Vijayaraghavan said the department had been conducting seminars and workshops to make people aware of their rights.

Food Secretary S. Machendranathan said consumer awareness was necessary not only to improve the quality of products but also the lives of people.