Students demonstrate techniques of product conception, idea presentation, personal selling and product promotion

A virtual war field that market is, intellect was the game changer weapon at MARWAR, a cut-throat ‘Marketing Warfare' in Bharathidasan Institute of Management (BIM), recently. The campus throbbed with vigour, fulfilling the motto of a fight for glory without being gory.

The battle in stages: product conception, presenting the idea, personal selling and product promotion, gave the students a feel and understanding of a real business scenario. MARWAR simulated the environment to hone the marketers in students, and the enthusiastic participation resulted in spell-binding innovations.

During the four hectic, yet fun-packed, days of brainstorming, professionalism blended with camaraderie, and the best emerged to attract recognition and accolades. Challenge was the watchword, right from meeting deadlines to coming up with ideas never thought of before. They included nutritious chocolates, initiatives to enable a child follow his passion, initiatives to stop domestic violence, amusement parks for stressed corporate to help the distress and perform better,  a scoop of soothing nature with travelling packages from naked nature, fragranced strips to relieve one from the unpleasantness of feet odour, tracking device to locate misplaced items, beauty product that caters to both hair and skin, wipes for babies and travellers, wallet with protection that helps to track the cards, a mobile service provider who with the help of VOIP (Voice Over Internet Protocol) technology connects people across the globe  at much lower rates, and many more.

The contest began with the registration of 15 teams with their respective names, product categories, product and taglines. Next the teams had to present their product conceptions. This being the first elimination round filtered the number to nine. The next step was to bid for advertising spaces within the BIM hostel blocks to showcase their respective products. Finally the teams had to present their promotional activities and financial plans before the panel of judges, S Parthasarathy from ICICI Lombard GIC and Abhishek Kumar, Professor.

The event concluded with Immortalz emerging winners with their social campaign against domestic violence. Pillows with their Singing Lullabies and Blitzkrieg with ‘Freet-Fresh Feet' were adjudged first and second runners up respectively.

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