Louis Philippe, which recently launched a sub-brand Lp Jeans, is looking at sales of Rs. 35 crore to Rs. 40 crore from the brand by the end of the financial year.
Opening a 2,515 sq.ft Louis Philippe outlet on Race Course Road here on Thursday, Jacob John, brand head of Louis Philippe, told presspersons that “The focus this year will be on jeans.”
Louis Philippe was sold through 150 exclusive stores (franchisee and company-owned) in the country and another 50 would be added this year. Nearly 40 per cent of these would be in the south.
The brand was also present in over 800 multi-brand outlets in the country. This was the fastest growing segment in the tier-two and tier-three cities.
The Lp Jeans would get into more multi-brand outlets this year.
Louis Philippe had Lp Sport and Luxure sub-brands too and it launched footwear three years ago.
Apart from three exclusive showrooms, the footwear was also sold through 65 Louis Philippe stores.
In three years, it planned to have 30 stores and the footwear segment would register about Rs. 100 crore sales.
Louis Philippe was seeing its annual sales growing at 25 per cent in value.
Its retail sales in 2012-13 was Rs. 1,100 crore and it was hoping for 25 per cent growth this year. In terms of volume, the brand saw 15 per cent growth year-on-year.
“Lp Sport is seeing exponential growth,” he said. The brand also offers a wide range of lifestyle accessories.
The average investment for an exclusive store was Rs. 30 crore.
About 40 per cent of the outlets now were company-owned. This year, it could reduce to 30 per cent with more coming up through franchisees.
The Lp Jeans will get into more multi-brand outlets this year
Brand head of Louis Philippe