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Kirtilal launches ‘Radiant Star' collection

Special Correspondent
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The price of jewellery in the collection was upward of Rs. 1 lakh

Directors of Kirtilal Kalidas Jewellers Suraj Shantakumar (right) and Seema Mehta at the launch of 'Radiant Star Jewellery Collection' at the Kirtilals outlet on Cross Cut Road in Coimbatore on Tuesday. — Photo: M. Periasamy
Directors of Kirtilal Kalidas Jewellers Suraj Shantakumar (right) and Seema Mehta at the launch of 'Radiant Star Jewellery Collection' at the Kirtilals outlet on Cross Cut Road in Coimbatore on Tuesday. — Photo: M. Periasamy

Kirtilal Kalidas Jewellers has launched “Radiant Star” diamond jewellery collection for the festival season.

Its Directors Seema K. Mehta and Suraj Shanthakumar told presspersons here on Tuesday that the collection was a confluence of the traditional seven stone concept and contemporary style. The light-weight jewellery, targeting the youth, was available at the Coimbatore outlets of Kirtilal. The price of jewellery in the collection was upward of Rs. 1 lakh and varied according to the size of the individual pieces. Apart from a wide range of designs, the collection had the option of customising the jewellery too.

Kirtilals was having its “Eternal Diamond Celebration” during the last three months where customers who made purchases for Rs. 1.5 lakh or more received gifts. The company had more than 10,000 pieces of diamond jewellery and over 50,000 hand-crafted diamond jewellery designs at its retail outlets here. Jewellery designed by A.V. Shinde was also on display.

The Radiant collection was launched here on Monday and the response for exclusive designs in diamond jewellery was good in Coimbatore, they said.

Kirtilals' range of diamond jewellery included necklaces, bangles, chains, bracelets, rings and traditional jewellery. It had stores at Coimbatore, Chennai, Hyderabad, Kochi, Bangalore, Vijayawada, Vishakapatnam and Ludhiana. The company had a “lounge studio” where customers would be able to get guidance from the in-house designers for their customised jewellery.

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