Khadi and Village Industries Board attempts to widen market
The Khadi Craft in Tiruchi and Neyveli Township will be developed in to comprehensive showrooms for sale of all Khadi products available across the State.
With a view to widening marketing avenue for Khadi products, Khadi and Village Industries Board has mooted a proposal to develop these two units, said R. Sampathkumar, Regional Deputy Director (in-charge), Tiruchi region of Khadi Kraft.
Addressing presspersons here on Tuesday, Mr. Sampathkumar said that the Board has been according importance to enhance the sale of khadi products, utilising the rural fabric of the Khadi movement on the ideology of the Father of Nation.
“There has been a drastic change in the lifestyle of rural masses. Mechanisation has come to stay . Without succumbing to the onslaught of machines , Khadi and Village Industries has been adhering to the strict norms,” he said.
Under one roof
Mr. Sampthkumar said that the comprehensive showroom would ensure availability of all Khadi products under one roof.
“Starting from foot wear to silk sarees, honey to carpentry items, all Khadi and Village Industries products will be available at these two showrooms after modernisation, he said, adding that presently only specific Khadi products were being sold at these showrooms.
He said that a sum of Rs. 25 lakh would be spent for modernisation of each of these Khadi Kraft units.
Work would be taken up in course of time.