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Jute bags, a hit with college girls

Staff Reporter
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WIDE CHOICE:Visitors at the jute fair in Madurai.— Photo: S. James
WIDE CHOICE:Visitors at the jute fair in Madurai.— Photo: S. James

A jute fair, organised by the National Jute Board (NJB) affiliated to the Ministry of Textiles, Government of India, was inaugurated on Wednesday morning at the Chellam Soap Kalyana Mandapam by Collector L. Subramanian.

The fair has on display an array of jute products such as bags, purses, phone cases, wallets, mats, carpets, jewellery, laundry baskets and dolls, made by producers from across the country. The products made from the eco-friendly raw material have become popular among women.

Addressing the media, Collector L. Subramanian said people should make a conscious decision to use products that were eco-friendly.

“Jute bags in particular is a better option when compared to plastic,” he said.

Certificates were distributed to the candidates on completion of a month-long Entrepreneurship Development Programme (EDP) on Jute Products.

“With people becoming more conscious about eco-friendly products and their benefits, the demand for jute products has been increasing and we hope to come up with innovative bags and mobile phone pouches,” said H. Vandhana, who took the training programme. She said the programme provided an insight into the manufacturing, designing and marketing of jute products.

In the 25 or so stalls at the fairs, jute bags demanded the most attention. Many jute entrepreneurs source the material from Kolkata and make handmade bags or work with small units with three to four machines.

“Simple and lightweight jute bags are a big hit with college girls. Jute bags are usually our fastest selling products too and we often get bulk orders for small jute bags to be distributed at marriage functions,” said A. Charles from Roja self-help group (SHG) which has put on sale bags and purses.

“Jute products can be recycled. They are the right choice to protect the environment,” said environmentalist Balagangadhara Tilakam who visited the fair. The fair comes to a close on December 1.

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