Film actor Madhavan, brand ambassador for Joy Alukkas, inaugurated the showroom of the jewellery shop here on Sunday.
Verghese, Managing Director of Joy Alukkas, said the showroom would offer the residents of Kumbakonam contemporary and ethnic jewellery.
“The Kumbakonam branch is the 85th one in India. Two more will be opened in the country before December 31,” Mr.Verghese said. Joy Alukkas has showrooms in eight countries.